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MARKETING AUTOMATION FOUNDATION: ELIMINATING UNPRODUCTIVE - Like New

Description: Virtually every marketing process is being automated, from advertising campaigns to lead generation and customer engagement. Every click, page visit, comment, and social media platform people visit is tracked. Social media companies not only track everything we do online, but ultimately use that information – along with bots and artificial intelligence – to help companies actively seek and engage prospects. The days of “spray and pray” marketing are gone. Marketing automation tools, such as Customer Relationship Management (CRM) systems, email service providers, and automated social media advertising tools, are just the beginning. Many businesses have already started experimenting with artificial intelligence, as well as bots that carry on Twitter conversations that can be indistinguishable from a real person. Scraping software, which searches websites and social media for specific words and phrases, is also starting to emerge as a lead generation tool. If you are interested in digital marketing automation, Marketing Automation Foundation is the first step in your marketing automation journey. You’ll start by learning about the technology that makes marketing automation possible. Then, you’ll discover some of the automation tools that prominent social media channels use and where the future of marketing automation is heading. The goal is to present an introduction to marketing automation by describing the new tools and tactics for your digital marketing practice. This book is the first step in eliminating your unproductive marketing.

Price: 11.99 USD

Location: Palos Park, Illinois

End Time: 2024-11-27T02:13:18.000Z

Shipping Cost: 7.5 USD

Product Images

MARKETING AUTOMATION FOUNDATION: ELIMINATING UNPRODUCTIVE - Like New

Item Specifics

All returns accepted: ReturnsNotAccepted

Personalize: No

Type: Paperback

Publication Name: Independently published

Signed: No

Ex Libris: No

ISBN-10: 1521309248

Narrative Type: Nonfiction

Personalized: No

Country/Region of Manufacture: United States

Inscribed: No

Vintage: No

Book Title: Marketing Automation Foundation : Eliminating Unproductive Marketing

Item Length: 8in

Item Height: 0.6in

Item Width: 5.2in

Author: Steve Thomas, Brian Thomas

Format: Trade Paperback

Language: English

Topic: Marketing / General

Publisher: Independently Published

Publication Year: 2017

Genre: Business & Economics

Item Weight: 12.2 Oz

Number of Pages: 246 Pages

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