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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

Description: Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness by McDonald, Malcolm; Mouncey, Peter Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

Price: 5.19 USD

Location: Aurora, Illinois

End Time: 2024-12-03T04:24:24.000Z

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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

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Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

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Binding: Paperback

Weight: 1 lbs

Product Group: Book

IsTextBook: No

Number of Pages: 304 Pages

Publication Name: Marketing Accountability : a New Metrics Model to Measure Marketing Effectiveness

Language: English

Publisher: Kogan Page, The Limited

Item Height: 0.7 in

Subject: Marketing / General, Management

Publication Year: 2011

Type: Textbook

Item Weight: 18.5 Oz

Item Length: 9.4 in

Subject Area: Business & Economics

Author: Malcolm McDonald, Peter Mouncey

Item Width: 6.8 in

Format: Trade Paperback

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