Description: Further DetailsTitle: Raising ConsumersCondition: NewSubtitle: Children and the American Mass Market in the Early Twentieth CenturyISBN-10: 0231113889EAN: 9780231113885ISBN: 9780231113885Publisher: Columbia University PressFormat: HardbackRelease Date: 11/17/2004Description: In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important-and controversial-dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society-would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values?Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers-and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.Language: EnglishCountry/Region of Manufacture: USAuthor: Lisa JacobsonGenre: Society & CultureTopic: Social Sciences, Business & FinanceBook Series: Popular Cultures, Everyday LivesRelease Year: 2004 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 142.75 USD
Location: 60502
End Time: 2025-01-15T02:55:40.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Book Title: Raising Consumers
Title: Raising Consumers
Subtitle: Children and the American Mass Market in the Early Twentieth Cent
ISBN-10: 0231113889
EAN: 9780231113885
ISBN: 9780231113885
Release Date: 11/17/2004
Release Year: 2004
Country/Region of Manufacture: US
Genre: Society & Culture
Topic: Business & Finance
Number of Pages: 320 Pages
Language: English
Publication Name: Raising Consumers : Children and the American Mass Market in the Early Twentieth Century
Publisher: Columbia University Press
Subject: Marketing / General, Children's Studies, Consumer Behavior, United States / 20th Century, Commerce, United States / General
Publication Year: 2004
Item Height: 0.1 in
Type: Textbook
Item Weight: 20.6 Oz
Item Length: 0.9 in
Subject Area: Social Science, Business & Economics, History
Author: Lisa Jacobson
Series: Popular Cultures, Everyday Lives Ser.
Item Width: 0.6 in
Format: Hardcover
