Cardinal

Isle of Rum: Havana Club, Cultural Mediation, and the Fight for Cuban Authentici

Description: Isle of Rum by Christopher Chávez Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Focusing on Havana Club rum as a case study, Isle of Rum examines the ways in which Western cultural producers, working in collaboration with the Cuban state, have assumed responsibility for representing Cuba to the outside world. Christopher Chávez focuses specifically on the role of advertising practitioners, musicians, filmmakers, and visual artists, who stand to benefit economically by selling an image of Cuba to consumers who desperately crave authentic experiences that exist outside of the purview of the marketplace.Rather than laying claim to authentic Cuban culture, Chávez explores which aspects of Cuban culture are deemed most compelling and, therefore, most profitable by corporate marketers. As a joint venture between the Cuban state and Pernod Ricard, a global spirits marketer based in Paris, Havana Club embodies the larger process of economic reform, which was meant to reintegrate Cuba into global markets during Cubas Special Period in a Time of Peace. Author Biography CHRISTOPHER CHÁVEZ is the Caroline S. Chambers Distinguished Professor of Advertising and the director of the Center for Latina/o and Latin American Studies (CLLAS) in the School of Journalism and Communication at the University of Oregon in Eugene. He is the author of The Sound of Exclusion: NPR and the Latinx Public and Reinventing the Latino Television Viewer: Language Ideology and Practice. Details ISBN 1978838840 ISBN-13 9781978838840 Title Isle of Rum Author Christopher Chávez Format Hardcover Year 2024 Pages 190 Publisher Rutgers University Press GE_Item_ID:161877842; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 168.99 USD

Location: Calgary, Alberta

End Time: 2025-01-15T01:21:22.000Z

Shipping Cost: 0 USD

Product Images

Isle of Rum: Havana Club, Cultural Mediation, and the Fight for Cuban Authentici

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

ISBN-13: 9781978838840

Book Title: Isle of Rum

Number of Pages: 190 Pages

Language: English

Publication Name: Isle of Rum : Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity

Publisher: Rutgers University Press

Item Height: 0.6 in

Subject: Globalization, Commerce

Publication Year: 2024

Type: Textbook

Item Weight: 14.1 Oz

Author: Christopher Chávez

Subject Area: Business & Economics

Item Length: 9.2 in

Item Width: 6.2 in

Format: Hardcover

Recommended

ISLE OF MAN KM588 UNCIRCULATED-UNC MINT-BU 1997 OLD VINTAGE PENNY  COIN
ISLE OF MAN KM588 UNCIRCULATED-UNC MINT-BU 1997 OLD VINTAGE PENNY COIN

$1.35

View Details
ISLE OF MAN SC#1303a FARM RECENT VF USED COMMEMORATIVE SINGLE STAMP
ISLE OF MAN SC#1303a FARM RECENT VF USED COMMEMORATIVE SINGLE STAMP

$0.99

View Details
Isle Of Man TT The Photographic History
Isle Of Man TT The Photographic History

$25.00

View Details
Rise of the Isle of the Lost: A Descendants Novel (The Descendants) - VERY GOOD
Rise of the Isle of the Lost: A Descendants Novel (The Descendants) - VERY GOOD

$3.98

View Details
ISLE OF MAN STAMPS -  Scott 628-632 Pairs - Complete Set MNH
ISLE OF MAN STAMPS - Scott 628-632 Pairs - Complete Set MNH

$3.99

View Details
ISLE OF MAN - Scott 586a MNH
ISLE OF MAN - Scott 586a MNH

$3.49

View Details
RARE Berserker, Isle of Lewis Chessmen, Chess Piece
RARE Berserker, Isle of Lewis Chessmen, Chess Piece

$16.00

View Details
Isle Of Man Stamps, Scott 297-300 Complete Set MNH
Isle Of Man Stamps, Scott 297-300 Complete Set MNH

$0.99

View Details
Isle of Man, 5 pounds, ND (1983 issue), 2015 sig. P-48,  QEII, UNC
Isle of Man, 5 pounds, ND (1983 issue), 2015 sig. P-48, QEII, UNC

$18.48

View Details
ISLE OF MAN . 1999 Churches (838-841) . Mint Never Hinged
ISLE OF MAN . 1999 Churches (838-841) . Mint Never Hinged

$2.85

View Details