Description: 24960-C "Indian Exhibit", Wall Drug, Wall, South Dakota When you visit the world famous Wall Drug, be sure to see the free "Indian Exhibit" in the back of the drug store. You will find free ice water, shade and a comfortable, pleasant atmosphere along with the educational "Indian Exhibt".Photo by Bill HusteadPublished by Dan Grigg Enterprise Co., 220 North Main Street, Mitchell, South DakotaManufactured by Dexter Press, Inc., West Nyack, NY This is an exclusive Bad Land View Produced for Bill Hustead of Wall Drug, Wall, South Dakota -- Available for sale only at Wall Drug. ______________________ This vintage postcard features a stunning photo by Bill Hustead of the "Indian Exhibit" at Wall Drug in Wall, South Dakota in 1967. The postcard is an original printed lithograph, published by Dan Grigg Enterprise Co., Mitchell, South Dakota. The card is made of cardboard and paper, with a standard size of 5.5 x 3.5 inches. The postcard is a great addition to any collection, showcasing the beauty of the American Northwest. The divided back and chrome features add to the overall appeal of the postcard. This single unit postcard is a must-have for anyone interested in tourism, travel, art, general stores, animals, architecture, fantasy, roadside America, advertising, cities & towns, and novelty. History of Wall DrugOne of the world’s most well-known tourist attractions, it’s hard to believe Wall Drug Store got its start with something many wouldn’t even turn their heads at today … the promise of free ice water. But in fact, the Husteads turned free ice water into a million-dollar idea with a little determination, quick thinking and a lot of signs. Signs with catchy jingles like “Get a soda . . . Get a root beer . . . turn next corner . . . Just as near . . . To Highway 16 & 14. . . Free Ice Water. . . Wall Drug” drew weary travelers into the small-town drug store to enjoy a refreshing break. Today, more than 2 million visitors a year stop at the popular roadside attraction for a meal or activity, 5 cent coffee, and ice water – which is still free. https://www.walldrug.com/about-us Wall Drug Store, often called simply Wall Drug, is a roadside attraction and tourist stop located in the town of Wall, South Dakota, adjacent to Badlands National Park. Wall Drug consists of a collection of cowboy-themed stores, including a drug store, gift shop, several restaurants, and various other stores, as well as an art gallery and an 80-foot (24 m) brontosaurus sculpture. Unlike a traditional shopping mall, all the stores at Wall Drug operate under a single entity rather than being run individually. The New York Times has described Wall Drug as "a sprawling tourist attraction of international renown [that] draws some two million annual visitors to a remote town". History This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources in this section. Unsourced material may be challenged and removed. (July 2021) (Learn how and when to remove this message) Wall Drug historic display, including items from Hustead's early practiceThe small-town drugstore made its first step towards fame when it was purchased by Ted Hustead in 1931. Hustead was a Nebraska native and pharmacist who was looking for a small town with a Catholic church in which to establish his business. He bought Wall Drug, located in a 231-person town in what he referred to as "the middle of nowhere," and strove to make a living. Business was very slow until his wife, Dorothy, thought of advertising free ice water to thirsty travelers heading to the newly opened Mount Rushmore monument 60 miles (97 km) to the west. From that time on, business was brisk. Ted's son, Bill Hustead, also a pharmacist, returned to Wall and joined the family business in 1951. Under his direction, Wall Drug grew into a cowboy-themed mall and department store. In addition, he created the Art Gallery Cafe, with a design inspired by Club "21" in New York City, one of his favorite restaurants. In addition, Wall Drug includes a western art museum, a chapel based on the one found at New Melleray Abbey near Dubuque, Iowa, another Bill Hustead creation, and an 80-foot (24 m) brontosaurus that can be seen right off Interstate 90. It was designed by Emmet Sullivan, who also created the dinosaurs at Dinosaur Park in Rapid City and Dinosaur World in Arkansas. Bill Hustead had seven children, and his oldest child, Rick Hustead, is the current proprietor of Wall Drug Store. Marketing campaignWall Drug earns much of its fame from its self-promotion. Billboards advertising the establishment can be seen for hundreds of miles throughout South Dakota and the neighboring states. In addition, many visitors of Wall Drug have erected signs throughout the world announcing the miles to Wall Drug from famous locations. By 1981, Wall Drug was claiming it was giving away 20,000 cups of water per day during the peak tourist season, lasting from Memorial Day until Labor Day, and during the hottest days of the summer. Most of Wall Drug's advertisement billboards can be found on an approximately 650-mile-long (1,050 km) stretch of Interstate 90 from Minnesota to Billings, Montana. The signs are created by South Dakota billboard artists, including Dobby Hansen and Barry Knutson of Philip. Today Wall Drug dinosaur modelTo date, Wall Drug still offers free ice water, but as they have become more popular, they have started to offer free bumper stickers to aid in promotion, and coffee for 5 cents. Some popular free bumper stickers read "Where the heck is Wall Drug?" and "Have You Dug Wall Drug?". Wall Drug has over 300 original oil paintings in the Western Art Gallery Dining Rooms. This acquisition represents one of the country's best private collections of original Western and Illustration Art. Artists featured include N. C. Wyeth, Harvey Dunn, Dean Cornwell, Louis Glanzman, and Harold Von Schmidt. When the United States Air Force was still operating Minuteman missile silos in the western South Dakota plains, Wall Drug used to offer free coffee and doughnuts to service personnel if they stopped in on their way to or from Ellsworth Air Force Base (50 miles (80 km) west on Interstate 90). To this day, Wall Drug continues to offer coffee and doughnuts which are free to active military personnel and also popular among ordinary tourists. Ted Hustead died in 1999. The following day, South Dakota Governor Bill Janklow began his annual State of the State address by commemorating Hustead as "a guy that figured out that free ice water could turn you into a phenomenal success in the middle of a semi-arid desert way out in the middle of someplace". Media referencesIn 1981, Wall Drug was featured in Time magazine as one of the largest tourist attractions in the northIn his 1989 book, The Lost Continent, Bill Bryson wrote, "It's an awful place, one of the world's worst tourist traps, but I loved it and I won't have a word said against it."The history of Wall Drug was told in a two-episode story arc of the podcast The Radio Adventures of Dr. FloydIn 2016, Z Nation featured Wall Drug in season 3, episode 8The 2020 drama film Nomadland features scenes where the main characters work at Wall Drug and visit the dinosaur statue Wall (Lakota: Makȟóšiča Aglágla Otȟuŋwahe, "Town alongside the Badlands") is a town in Pennington County, South Dakota, United States. The population was 699 at the 2020 census. History Missile launch control Bravo-01, about 4 miles west of WallWall was platted in 1907 when the Chicago and North Western Railroad was extended to that point. The town was incorporated in 1908. Wall was named for the "natural wall" in rock formations by the Badlands National Park. The town is most famous for the Wall Drug Store, which opened as a small pharmacy in 1931 during the Depression, but eventually developed into a large roadside tourist attraction. The National Grasslands Visitor Center is also located in Wall. GeographyAccording to the United States Census Bureau, the town has a total area of 2.22 square miles (5.75 km2), of which 2.17 square miles (5.62 km2) is land and 0.05 square miles (0.13 km2) is water. Wall DrugThe town is located on the eastern side of Pennington County across the Cheyenne River, thus being the largest settlement in the area.
Price: 6.99 USD
Location: Las Vegas, Nevada
End Time: 2024-09-05T19:00:01.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Unit of Sale: Single Unit
Number of Items in Set: 1
Artist: Photo by Bill Hustead
Size: Standard (5.5 x 3.5 in)
Material: Cardboard, Paper
Year Manufactured: 1967
City: Wall
Original/Licensed Reprint: Original
Brand/Publisher: Published by Dan Grigg Enterprise Co., Mitchell, South Dakota
Subject: "Indian Exhibit", Wall Drug, Wall, South Dakota 1967 Vintage
Continent: North America
Type: Printed (Lithograph)
Unit Type: Unit
Era: Photochrome (1939-Now)
Country: United States
Region: South Dakota
Theme: Advertising, Animals, Architecture, Art, Cities & Towns, Fantasy, Novelty, Roadside America, Tourism, Travel, General Store
Features: Chrome, Divided Back
Time Period Manufactured: 1960-1969
Unit Quantity: 1
Country/Region of Manufacture: United States
Postage Condition: Unposted