How Cool Brands Stay Hot : Branding to Generation Y Hardcover

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Price: 4.5 USD

Location: Mishawaka, Indiana

End Time: 2024-12-10T05:35:42.000Z

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Special Attributes: EX-LIBRARY

Publication Name: Kogan Page, Limited

Book Title: How Cool Brands Stay Hot : Branding to Generation Y

Number of Pages: 272 Pages

Language: English

Publisher: Kogan Page, The Limited

Item Height: 0.9 in

Topic: Marketing / General, Consumer Behavior, Advertising & Promotion

Publication Year: 2011

Illustrator: Yes

Genre: Business & Economics

Item Weight: 21.4 Oz

Item Length: 9.5 in

Author: Joeri Van Den Bergh, Mattias Behrer

Item Width: 6.4 in

Format: Hardcover