📽 Highlander (1986) - Christopher Lambert - Movie Theater Mylar / Poster 5x25

Description: This is an original movie theater mylar that measures at 5 x 25 inches. This mylar is from a theatrical re-release. Classic films are sometimes re-released to theaters, usually many years after their original release date. Most of the time this is for Fathom Events, but there are certainly other cases of films being re-released in theaters, such as Repertory Theaters and even smaller Mom & Pop theaters. When showing the newest big movie releases, movie theaters have to surrender up to 90% of their ticket sales. While the big theater chains can afford to lose this gross, the smaller theaters can not so they rent older / classic film titles from the studios at a much more affordable rental fee. When these classic titles are re-released, the studios issue mylars to those theaters showing the film. This mylar is from one such case.All mylars were acquired directly from a movie theater, so some may have some minor wear. A brief history lesson of mylars: Prior to 1989, movie theaters did not use mylars. Mylars were created as a response to the multiplex explosion of the late 1980s. No longer using just 1-2 screens, movie theaters now found themselves with multiple screens and a need to be able to direct patrons to their correct theater, so they created the movie mylar. Designed as a sort of mini-poster, mylars are used primarily in two places: The first is the Small mylar which is placed above the box office to give a listing of that film's current show times. The second is the Large mylar that is hung above the theater doorways to help direct patrons to their correct theater. You can see an example of this in my photos. Most theaters no longer use mylars, as they have converted over to digital displays, so finding mylars is becoming an increasingly more difficult task. Mylars are made of a thicker material than most movie theater one-sheet posters, designed to be more durable as a movie changes theater houses throughout its theatrical run. Movie mylars were only created double-sided from 1996-2012, however that is not always the case as there are mylars from this time period that were issued as single sided. If single / double sided is a concern for you, please ask before bidding. Certain classic films have also been re-issued throughout the years, so if you run across a mylar for a film released in 1980, it is a re-issue as no mylars were made prior to 1989. Seller's Note: My mylars are usually purchased as salvage from closed or closing movie theaters. Because of this I am unable to ascertain an exact time period in which the mylar was displayed. Shipping is very cheap so I can add extra mylars that are purchased for no additional shipping charge. If you wish to combine shipping, I will be more than happy too. I have literally thousands of mylars, far more than I can ever list on eBay. If there are specific titles you are looking for, please let me know and Ill see if I have it in stock.I also get asked by people if I will print them a mylar for a specific film. I do not have the capability to print or make mylars, nor would I. All of my mylars are purchased from movie theaters for the purpose of theatrical advertisement. Powered by SixBit's eCommerce Solution

Price: 24.99 USD

Location: Creola, Alabama

End Time: 2024-11-18T03:15:35.000Z

Shipping Cost: 3.95 USD