Description: Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative, Hardcover by Brinker, Scott, ISBN 1119183170, ISBN-13 9781119183174, Used Good Condition, Free shipping in the US "Marketing as a discipline has been thoroughly disrupted by technologies. The speed of rapidly changing markets demands "agile" management practices. Delivering a cohesive buyer's journey across multiple channels -- web, email, social, mobile -- is a challenge of user experience (UX) design. The shift from producing a few big campaigns to operating a constant stream of marketing touchpoints is analogous to "continuous deployment" models pioneered by cloud-based services. Quickly experimenting with new marketing ideas on a small scale is like prototyping and beta testing. Hacking Marketing draws upon some of the most successful ideas from software management and tech start-up culture and adapts them for marketing leadership in a world. No technical background is required -- this is not a technical book. It is a general business book that teaches non-technical marketers a new set of concepts and frameworks that they can use to master marketing in an age where everything is now powered by software and shaped by the dynamics of technology"--
Price: 16.26 USD
Location: Jessup, Maryland
End Time: 2024-11-28T19:57:11.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and more Innovative
Number of Pages: 288 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 1.2 in
Publication Year: 2016
Topic: Marketing / General, E-Commerce / Internet Marketing
Illustrator: Yes
Genre: Business & Economics
Item Weight: 16.8 Oz
Item Length: 9.1 in
Author: Scott Brinker
Item Width: 6.3 in
Format: Hardcover
