Description: Further DetailsTitle: Handbook of Business CommunicationCondition: NewSubtitle: Linguistic ApproachesISBN-10: 1614516839EAN: 9781614516835ISBN: 9781614516835Publisher: De Gruyter MoutonFormat: HardbackRelease Date: 07/24/2017Description: The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).Language: EnglishCountry/Region of Manufacture: USItem Height: 240mmItem Length: 170mmItem Weight: 1302gContributor: Gerlinde Mautner (Edited by), Franz Rainer (Edited by)Author: Gerlinde MautnerGenre: Language & ReferenceBook Series: Handbooks of Applied Linguistics [HAL]Type: TextbookRelease Year: 2017 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Handbook of Business Communication
Title: Handbook of Business Communication
Subtitle: Linguistic Approaches
ISBN-10: 1614516839
EAN: 9781614516835
ISBN: 9781614516835
Release Date: 07/24/2017
Release Year: 2017
Country/Region of Manufacture: US
Item Height: 240mm
Contributor: Franz Rainer (Edited by)
Genre: Language & Reference
Number of Pages: 711 Pages
Language: English
Publication Name: Handbook of Business Communication : Linguistic Approaches
Publisher: DE Gruyter, Inc.
Publication Year: 2017
Subject: Business Communication / General, Communication Studies, Linguistics / General
Item Weight: 45.9 Oz
Type: Textbook
Item Length: 9.4 in
Author: Franz Rainer
Subject Area: Language Arts & Disciplines, Business & Economics
Series: Handbooks of Applied Linguistics [Hal] Ser.
Item Width: 6.7 in
Format: Hardcover
