FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Description: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies by Denise Lee Yohn Hardcover – 22 March 2018 Condition: New with minor scuff marks on dust jacket from storing and shipping. 'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some of the world's greatest organisations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion. About the AuthorDenise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues. Product detailsPublisher ‏ : ‎ Nicholas Brealey Publishing; 1st edition (22 March 2018)Language ‏ : ‎ EnglishHardcover ‏ : ‎ 240 pagesISBN-10 ‏ : ‎ 1473676983ISBN-13 ‏ : ‎ 9781473676985Dimensions ‏ : ‎ 15.75 x 3.05 x 23.62 cmFUSION: How Integrating Brand and Culture Powers the World's Greatest Companies by Denise Lee Yohn Hardcover – 22 March 2018 Condition: New with minor scuff marks on dust jacket from storing and shipping. 'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some of the world's greatest organisations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion. About the AuthorDenise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues. Product detailsPublisher ‏ : ‎ Nicholas Brealey Publishing; 1st edition (22 March 2018)Language ‏ : ‎ EnglishHardcover ‏ : ‎ 240 pagesISBN-10 ‏ : ‎ 1473676983ISBN-13 ‏ : ‎ 9781473676985Dimensions ‏ : ‎ 15.75 x 3.05 x 23.62 cm eBay Trusted Seller sydney-based 100% satisfaction easy returnsSTORE CATEGORIES Books, Music, Movies & Games Clothes, Shoes & Accessories Food & Grocery Health & Beauty Home & Garden Other Toys Women's Clothing Women's Shoes About Us Thanks for supporting 1000 Things Australia! We are an Aussie owned and operated, small family business. We find treasures and share them on the world stage to find them new, happy homes. We only sell specially curated items that we have personally inspected, verified, cleaned and prepared before it reaches you. A percentage of your purchase is donated to Australian charities to buy a bale of hay, adopt a koala and plant a tree. Thanks for your support! 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'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some of the world's greatest organisations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion. About the AuthorDenise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues. Product detailsPublisher ‏ : ‎ Nicholas Brealey Publishing; 1st edition (22 March 2018)Language ‏ : ‎ EnglishHardcover ‏ : ‎ 240 pagesISBN-10 ‏ : ‎ 1473676983ISBN-13 ‏ : ‎ 9781473676985Dimensions ‏ : ‎ 15.75 x 3.05 x 23.62 cm CUSTOMER FEEDBACK FeedbackFrom Buyer "What a fantastic experience shopping here. Product recieved exceed expectations and quick delivery. Very impressive packaging arrived & accessories included take this seller to the next level. Delighted to recommend this seller based on this experience. Thank you for being a class above the rest of the run of the mill sellers here, that sell junk in comparison. You should be very proud of the service you provide & at a competitive price. You're the benchmark. Thanks you, Cheers Denzil." d***** [ 874 ]"AMAZING service. Thank you so much. Postage super fast. Communication excellent. Price fantastic. Highly recommend." k***** [ 277 ]"EXCELLENT ITEM X SERVICE" l***** [ 147 ]"Items came within a good timeframe. The courier was very nice, professional, respectful and delivered to my door, Thankyou"n***** [ 161 ] "Just as described, fast postage"o***** [ 617 ] YOU MAY ALSO BE INTERESTED IN: 22.45 AUDCity Without Stars by Tim Baker (Paperba... 44.99 AUDMister Good Times: The enthralling life ... 53.1 AUDCricket Book Bundle Set: The Game of Lif... 21.99 AUDUnisex Blue Compression Socks Women Men ... 22.45 AUDAll the Hopeful Lovers by William Nichol... 21.55 AUDThe Juniper Gin Joint by Lizzie Lovell (... 1000-things

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Location: Penrith, NSW

End Time: 2024-08-08T07:00:01.000Z

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