Description: Ethics in Marketing and Communications : Towards a Global Perspective, Paperback by Mckinley, M. (EDT), ISBN 1349347515, ISBN-13 9781349347513, Brand New, Free shipping in the US This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
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Book Title: Ethics in Marketing and Communications : Towards a Global Perspective
Number of Pages: Xi, 130 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Topic: Leadership, Marketing / General, Strategic Planning
Publication Year: 2011
Illustrator: Yes
Genre: Business & Economics
Item Weight: 16 Oz
Item Length: 8.5 in
Author: M. Mckinley
Item Width: 5.5 in
Format: Trade Paperback
