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Book Title: Essentials of Services Marketing Paperback
Number of Pages: 720 Pages
Language: English
Publication Name: Essentials of Services Marketing
Publisher: FT Press
Publication Year: 2012
Subject: Industries / Service, Marketing / General
Item Height: 1.1 in
Type: Textbook
Item Weight: 48.8 Oz
Item Length: 10.8 in
Author: Patricia Chew, Christopher H. Lovelock, Jochen Wirtz
Subject Area: Business & Economics
Item Width: 8.5 in
Format: Trade Paperback
