Description: Enterprise Marketing Management : The New Science of Marketing, Hardcover by Sutton, Dave; Klein, Tom; Zyman, Sergio (FRW), ISBN 0471267724, ISBN-13 9780471267720, Like New Used, Free shipping in the US A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
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Book Title: Enterprise Marketing Management : the New Science of Marketing
Number of Pages: 240 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2003
Topic: Marketing / General, Sales & Selling / General
Item Height: 0.9 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 16.4 Oz
Author: Dave Sutton, Tom Klein
Item Length: 9.2 in
Item Width: 6.2 in
Format: Hardcover
