Description: Employer Branding for the Hospitality and Tourism Industry : Finding and Keeping Talent, Hardcover by Gehrels, Sjoerd, ISBN 1789730708, ISBN-13 9781789730708, Brand New, Free shipping in the US Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality With a focus that goes beyond large companies, th innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. Â For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
Price: 94.86 USD
Location: Jessup, Maryland
End Time: 2024-11-04T23:31:59.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Employer Branding for the Hospitality and Tourism Industry : Find
Number of Pages: 216 Pages
Publication Name: Employer Branding for the Hospitality and Tourism Industry : Finding and Keeping Talent
Language: English
Publisher: Emerald Publishing The Limited
Publication Year: 2019
Subject: Marketing / General, Industries / Hospitality, Travel & Tourism, Strategic Planning
Type: Textbook
Item Weight: 15.3 Oz
Author: Sjoerd Gehrels
Item Length: 9 in
Subject Area: Business & Economics
Item Width: 6 in
Format: Hardcover
