Description: FREE SHIPPING UK WIDE eBoot Camp by Corey Perlman In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneurs Internet marketing problem. This do-it-yourself book provides the know-how thats needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website. Back Cover PRAISE FOR eBOOT CAMP "Good tools, good book, good reading!" --MICHAEL GERBER, author of the #1 New York Times bestseller The E-Myth Revisited "Understanding how to do business on the Internet is an essential part of business today. eBoot Camp is packed with low-cost, easy-to-implement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and entrepreneur should own a copy." --T. HARV EKER, author of the #1 New York Times bestseller Secrets of the Millionaire Mind "Do you want to ignite your sales and drastically increase profits through the Internet? This is the first book that gives practical, easy-to-follow action steps proven to increase traffic to your web site. Youll think Corey Perlman wrote eBoot Camp just for you." --SHARON LECHTER, Member of the Presidents Advisory Council on Financial Literacy, international bestselling author, coauthor of Three Feet from Gold with The Napoleon Hill Foundation, founder of YOUTHPreneur.com "Corey Perlman has written a great primer on using technology to market effectively. eBoot Camp provides a complete overview that is easy to understand and easy to implement. Read this book for a quick and concise game plan for using the Internet to grow your business." --MARK SANBORN, President, Sanborn & Associates, Inc., and bestselling author of The Fred Factor , You Dont Need a Title to Be a Leader , and The Encore Effect Flap PRAISE FOR eBOOT CAMP "Good tools, good book, good reading!" --MICHAEL GERBER, author of the #1 New York Times bestseller The E-Myth Revisited "Understanding how to do business on the Internet is an essential part of business today. eBoot Camp is packed with low-cost, easy-to-implement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and entrepreneur should own a copy." --T. HARV EKER, author of the #1 New York Times bestseller Secrets of the Millionaire Mind "Do you want to ignite your sales and drastically increase profits through the Internet? This is the first book that gives practical, easy-to-follow action steps proven to increase traffic to your web site. Youll think Corey Perlman wrote eBoot Camp just for you." --SHARON LECHTER, Member of the Presidents Advisory Council on Financial Literacy, international bestselling author, coauthor of Three Feet from Gold with The Napoleon Hill Foundation, founder of YOUTHPreneur.com "Corey Perlman has written a great primer on using technology to market effectively. eBoot Camp provides a complete overview that is easy to understand and easy to implement. Read this book for a quick and concise game plan for using the Internet to grow your business." --MARK SANBORN, President, Sanborn & Associates, Inc., and bestselling author of The Fred Factor , You Dont Need a Title to Be a Leader , and The Encore Effect Author Biography Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars, and workshops, Corey quickly transforms business owners, entrepreneurs, and company employees into Internet marketing "propeller-heads." For more information, go to Table of Contents Section 1. To Play (And Win!) The Search-Engine Game. Chapter 1. Anatomy of a Search Engine. Which search engines to focus on and the difference between organic and paid searches. Chapter 2. Sponsored Ads. Used the right way, paying for placement on Google and other search engines can be very profitable for small businesses. Chapter 3. Domain Names and Alternate Domain Names. Create your virtual storefront. Chapter 4. Keywords. The most important list youll ever make. Chapter 5. Title Tag. The gateway from a search engine to your Website. Chapter 6. Meta Description Tag. Your chance to tell a search-engine user why they should click on your link over all the others. Chapter 7. Homepage Content. Create content with two audiences in mind: your customers and the search engines. Chapter 8. Link Popularity. Learn how to increase your Websites popularity and become more noticeable with the search engines. Section 2. Create a Web Presence to Increase Your Website Traffic and Turn Internet Surfers into Customers. Chapter 9. Hurl Your URL. The easiest way to effectively market your Website. Chapter 10. Networking Sites. Generate new business through these powerful networking tools. Chapter 11. Articles. Be known as a content expert in your field and allow others to market your Website for you. Chapter 12. Press Releases. Create buzz about your products and services and make a huge impact on search engines. Chapter 13. Blogs. A blank canvas for you to inform people about your products or services and, hopefully, get them addicted to your content. Chapter 14. Opt-in Forms. Turn someone whos just browsing into a paying customer. Chapter 15. eMail Marketing. Stay "top of mind" with your customers. Chapter 16. Video. The hottest Internet marketing strategy is easy to do and costs less than two hundred dollars. Chapter 17. Website Usability and Design. Long Description PRAISE FOR eBOOT CAMP "Good tools, good book, good reading!" MICHAEL GERBER, author of the #1 New York Times bestseller The EMyth Revisited "Understanding how to do business on the Internet is an essential part of business today. eBoot Camp is packed with lowcost, easytoimplement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and entrepreneur should own a copy." T. HARV EKER, author of the #1 New York Times bestseller Secrets of the Millionaire Mind "Do you want to ignite your sales and drastically increase profits through the Internet? This is the first book that gives practical, easytofollow action steps proven to increase traffic to your web site. Youll think Corey Perlman wrote eBoot Camp just for you." SHARON LECHTER, Member of the Presidents Advisory Council on Financial Literacy, international bestselling author, coauthor of Three Feet from Gold with The Napoleon Hill Foundation, founder of YOUTHPreneur.com "Corey Perlman has written a great primer on using technology to market effectively. eBoot Camp provides a complete overview that is easy to understand and easy to implement. Read this book for a quick and concise game plan for using the Internet to grow your business." MARK SANBORN, President, Sanborn && Associates, Inc., and bestselling author of The Fred Factor , You Dont Need a Title to Be a Leader , and The Encore Effect Details ISBN0470411597 Author Corey Perlman Short Title EBOOT CAMP Language English ISBN-10 0470411597 ISBN-13 9780470411599 Media Book Format Hardcover DEWEY 658.872 Year 2009 Subtitle Proven Internet Marketing Techniques to Grow Your Business Edition 1st Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States UK Release Date 2009-02-13 AU Release Date 2009-01-20 NZ Release Date 2009-01-20 Pages 208 Publisher John Wiley & Sons Inc Publication Date 2009-02-13 Illustrations Charts: 2 B&W, 0 Color; Photos: 11 B&W, 0 Color; Drawings: 12 B&W, 0 Color; Screen captures: 24 B&W, 0 Color Audience General US Release Date 2009-02-13 We've got this At The Nile, if you're looking for it, we've got it. 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ISBN-13: 9780470411599
Book Title: eBoot Camp
Number of Pages: 208 Pages
Language: English
Publication Name: Eboot Camp: Proven Internet Marketing Techniques to Grow Your Business
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2009
Subject: Marketing, Business
Item Height: 235 mm
Item Weight: 384 g
Type: Textbook
Author: Corey Perlman
Item Width: 165 mm
Format: Hardcover