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Special Attributes: EX-LIBRARY
Publication Name: Wiley & Sons, Incorporated, John
Edition: 5
Book Title: Developing Business Strategies
Number of Pages: 352 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.9 in
Topic: Marketing / General, Strategic Planning
Publication Year: 1998
Genre: Business & Economics
Item Weight: 22.5 Oz
Author: David A. Aaker
Item Length: 9.4 in
Item Width: 6.3 in
Format: Hardcover