Description: Demagogue for President : The Rhetorical Genius of Donald Trump, Hardcover by Mercieca, Jennifer, ISBN 1623499062, ISBN-13 9781623499068, Brand New, Free P&P in the UK "Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions-"a leader who makes use of popular prejudices and false claims and promises in order to gain power" or "a leader championing the cause of the common people in ancient times" (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate"--
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Book Title: Demagogue for President : The Rhetorical Genius of Donald Trump
Subject Area: Data Analysis, Political Science
Item Height: 229 mm
Item Width: 152 mm
Author: Jennifer R. Mercieca
Publication Name: Demagogue for President: the Rhetorical Genius of Donald Trump
Format: Hardcover
Language: English
Publisher: Texas A&M University Press
Subject: Government, Politics, History
Publication Year: 2020
Type: Study Guide
Item Weight: 640 g
Number of Pages: 320 Pages
