Description: Demagogue for President : The Rhetorical Genius of Donald Trump, Hardcover by Mercieca, Jennifer, ISBN 1623499062, ISBN-13 9781623499068, Brand New, Free shipping in the US "Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions-"a leader who makes use of popular prejudices and false claims and promises in order to gain power" or "a leader championing the cause of the common people in ancient times" (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate"--
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Book Title: Demagogue for President : the Rhetorical Genius of Donald Trump
Number of Pages: 320 Pages
Language: English
Publisher: Texas A&M University Press
Topic: Political Process / Media & Internet, Political Process / Campaigns & Elections, Rhetoric, United States / General
Publication Year: 2020
Genre: Political Science, Language Arts & Disciplines, History
Item Weight: 23.2 Oz
Author: Jennifer R. Mercieca
Item Length: 9 in
Item Width: 6 in
Format: Hardcover
