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Customer Relationship Management: Erfolgreiche Kundenbeziehungen Durch Inte...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Customer Relationship Management: Erfolgreiche Kundenbeziehungen Durch Integrierte InformationssystemeISBN13:9783642627002ISBN10:3642627005Author:Link, Jorg (Editor)Description:Customer Relationship Management (Crm) Hat Die Herstellung Erfolgreicher Kundenbeziehungen Zum Gegenstand Hier Existieren Durch Die Kundenorientierten Informationssysteme (Database Marketing, Computer Aided Selling, Online Marketing) Ganz Neue M Glichkeiten, Kundenw Nsche Individueller, Wirkungsvoller, Schneller Und Kosteng Nstiger Zu Erfassen, Zu Bearbeiten Und Dadurch Kunden Langfristig Zu Binden Um Dem Kunden Zahlreiche Kommunikationskan Le Und Hohe Reaktionsgeschwindigkeit Bieten Zu K Nnen, Mu Ein Hoher Integrationsgrad Innerhalb Und Zwischen Front-Office-Bereich Und Back-Office-Bereich Realisiert Werden Crm Wird Oft Als It-Thema Und Als Modethema Verstanden Das Buch Erl Utert U A , Warum Dies Zum Scheitern Von Crm-Projekten Oder Zumindest Zu Entt Uschungen F Hren Kann F Hrungskr Fte Aus Internationalen Gro Unternehmen Schildern Ihre Erkenntnisse Und Erfahrungen Ebenso Wie Auf Dem Crm-Gebiet Forschende Wissenschaftler Binding:Paperback, PaperbackPublisher:SPRINGER NATUREPublication Date:2012-10-05Weight:1.05 lbsDimensions:0.71'' H x 9.21'' L x 6.14'' WNumber of Pages:327Language:German

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Customer Relationship Management: Erfolgreiche Kundenbeziehungen Durch Inte...

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Book Title: Customer Relationship Management: Erfolgreiche Kundenbeziehu...

Item Length: 9.3in

Item Height: 0.3in

Item Width: 6.1in

Author: Jörg Link

Publication Name: Customer Relationship Management : Erfolgreiche Kundenbeziehungen Durch Integrierte Informationssysteme

Format: Trade Paperback

Language: German

Publisher: Springer Berlin / Heidelberg

Publication Year: 2012

Type: Textbook

Item Weight: 18.4 Oz

Number of Pages: VIII, 327 Pages

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