Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Crystallizing Public OpinionISBN13:9781947844926ISBN10:194784492XAuthor:Bernays, Edward (Author)Description:You May Not Know Edward Bernays, But Edward Bernays Knows You As The Era Of Mass Media Unfolded After The First World War, Many People Became Interested In The New Opportunities For Mass Manipulation A Relative Of Sigmund Freud And Already A Fan Of Walter Lippmann, Bernays Was Ready And Willing To Pick Up The Mantle He Made A Study Of The Different Ways To Use Propaganda Crystallizing Public Opinion Was His First Major Effort To Sell Himself And His Philosophy Of Public Relations Bernays Would Find Plenty Of Businesses And Organizations Eager To Put Him To Work Bernays Would Be Called In To Help Overthrow Governments, Sell Products That No One Wanted, And Leave Some Lasting Legacies That No One Is Even Aware Of Today, Such As Engineering The Acceptance Of Adding Fluoride To A Community's Water Thanks To Work By People Like Bernays, You Can Never Be Quite Sure That What We Accept As Good And Proper Today Was Not In Fact Originally A Marketing Scheme By Some Business Looking To Make A Buck Crystallizing Public Opinion Is Eye-Opening, But Can Only Be The Start The Power Of Mass Media To Manipulate The Masses Would Be Pressed Into Service By Numerous Individuals For A Variety Of Reasons Over The Course Of The 20Th Century Perhaps It Is Time For The Reader To Know As Much About Them As They Know About You Binding:Paperback, PaperbackPublisher:SUZETEO ENTERPRISESPublication Date:2019-02-15Weight:0.41 lbsDimensions:0.33'' H x 8.5'' L x 5.51'' WNumber of Pages:156Language:English
Price: 16.73 USD
Location: USA
End Time: 2024-10-04T06:53:57.000Z
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Book Title: Crystallizing Public Opinion
Item Length: 8.5in.
Item Height: 0.3in.
Item Width: 5.5in.
Author: Edward Bernays
Format: Trade Paperback
Language: English
Topic: Public Relations, Sociology / General, Propaganda, Social Psychology, Advertising & Promotion
Publisher: Athanatos Publishing Group
Publication Year: 2019
Genre: Psychology, Business & Economics, Social Science, Political Science
Item Weight: 6.6 Oz
Number of Pages: 156 Pages
