Creative Strategy and the Business of Design

Description: Creative Strategy and the Business of Design Product Description Product Description “Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: –Understand client requests from a business perspective –Build a strategic framework to inspire visual concepts –Increase your relevance in an evolving industry –Redesign your portfolio to showcase strategic thinking –Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do. Review "This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource." —Jacob Cass, Brand Identity Consultant and Founder of Just Creative “Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post About the Author Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. About Us Payment Shipping Return We are here to provide you a high quality product at an excellent value. You are ensured to have a great buying experience, and we want thank you for shopping with us! We process all payments through PayPal. You may use all major credit cards within PayPal. For “Buy It Now” listings, your PayPal payment is due immediately at time of checkout. We provide FREE SHIPPING on all Ground Shipping Orders within the contiguous 48 states. We do our best to ship your order out within 1-2 business days. We can only ship to verified addresses. We do not ship internationally or to APO or FPO addresses. Extra shipping charges will be incurred on orders to Alaska, Hawaii, or Puerto Rico. We offer Hassle Free Returns! If you would like to return your item and you are within 30 days of the purchase, and it is still in its original condition, you can request a return label and return the item by contacting us through eBay messaging. Once the item has been received and verified, a refund will be issued through PayPal.

Price: 21.49 USD

Location: Tulsa, Oklahoma

End Time: 2024-11-23T21:02:31.000Z

Shipping Cost: 0 USD