Cardinal

Creating Value With Data Analytics in Marketing : Mastering Data Science, Pap...

Description: Creating Value With Data Analytics in Marketing : Mastering Data Science, Paperback by Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E., ISBN 0367819791, ISBN-13 9780367819798, Like New Used, Free shipping in the US This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. By tying data and analytics to specific goals and processes for implementation, this is essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management, and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.

Price: 74.15 USD

Location: Jessup, Maryland

End Time: 2024-12-10T08:11:14.000Z

Shipping Cost: 0 USD

Product Images

Creating Value With Data Analytics in Marketing : Mastering Data Science, Pap...

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Return policy details:

Publisher: Routledge

Topic: Commerce

Publication Year: 2021

Book Title: Creating Value with Data Analytics in Marketing

Number of Pages: 314 Pages

Language: English

Illustrator: Yes

Genre: Business & Economics

Author: Natasha Walk, Jaap E. Wieringa, Peter C. Verhoef, Edwin Kooge

Format: Trade Paperback

Recommended

Process Management : Creating Value along the Supply Chain Hardco
Process Management : Creating Value along the Supply Chain Hardco

$14.53

View Details
Creating Value with Social Media Analytics : Managing, Aligning,
Creating Value with Social Media Analytics : Managing, Aligning,

$9.09

View Details
Creating Public Value: Strategic Management in Government - Paperback - GOOD
Creating Public Value: Strategic Management in Government - Paperback - GOOD

$4.50

View Details
Good Profit: How Creating Value for Others Built One of the World's Most Suc...
Good Profit: How Creating Value for Others Built One of the World's Most Suc...

$4.33

View Details
Creating Value Through People by Mercer LLC
Creating Value Through People by Mercer LLC

$7.33

View Details
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Bl...
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Bl...

$6.34

View Details
Managerial Accounting: Creating Value in a Dynamic Business Environment
Managerial Accounting: Creating Value in a Dynamic Business Environment

$5.77

View Details
Logistics & Supply Chain Management: creating value-adding networks  - VERY GOOD
Logistics & Supply Chain Management: creating value-adding networks - VERY GOOD

$4.11

View Details
Market Driven Strategy: Processes for Creating Value - Hardcover - GOOD
Market Driven Strategy: Processes for Creating Value - Hardcover - GOOD

$4.39

View Details
Creating Strategic Value: Applying Value Investing Principles to Corporat - GOOD
Creating Strategic Value: Applying Value Investing Principles to Corporat - GOOD

$26.48

View Details