Cardinal

Creating Value With Data Analytics In Marketing: Mastering Data Science

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Creating Value With Data Analytics In Marketing: Mastering Data ScienceISBN13:9780367819798ISBN10:0367819791Author:Verhoef, Peter C. (Author), Kooge, Edwin (Author), Walk, Natasha (Author)Description:This Book Is A Refreshingly Practical Yet Theoretically Sound Roadmap To Leveraging Data Analytics And Data Science The Vast Amount Of Data Generated About Us And Our World Is Useless Without Plans And Strategies That Are Designed To Cope With Its Size And Complexity, And Which Enable Organisations To Leverage The Information To Create Value In Marketing Creating Value With Data Analytics In Marketing Provides A Nuanced View Of Big Data Developments And Data Science, Arguing That Big Data Is Not A Revolution But An Evolution Of The Increasing Availability Of Data That Has Been Observed In Recent Times Building On The Authors' Extensive Academic And Practical Knowledge, This Book Aims To Provide Managers And Analysts With Strategic Directions And Practical Analytical Solutions On How To Create Value From Existing And New Big Data The Second Edition Of This Bestselling Text Has Been Fully Updated In Line With Developments In The Field And Includes A Selection Of New, International Cases And Examples, Exercises, Techniques And Methodologies By Tying Data And Analytics To Specific Goals And Processes For Implementation, This Is Essential Reading For Advanced Undergraduate And Postgraduate Students And Specialists Of Data Analytics, Marketing Research, Marketing Management, And Customer Relationship Management Online Resources Include Chapter-By-Chapter Lecture Slides And Data Sets And Corresponding R Code For Selected Chapters Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2021-11-08Weight:0 lbsDimensions:Number of Pages:344Language:English

Price: 66.57 USD

Location: USA

End Time: 2024-11-22T01:05:25.000Z

Shipping Cost: 0 USD

Product Images

Creating Value With Data Analytics In Marketing: Mastering Data Science

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Return policy details:

Item Weight: 0 lbs

Book Title: Creating Value with Data Analytics in Marketing

Author: Natasha Walk, Jaap E. Wieringa, Peter C. Verhoef, Edwin Kooge

Format: Trade Paperback

Language: English

Topic: Commerce

Publisher: Routledge

Publication Year: 2021

Genre: Business & Economics

Number of Pages: 314 Pages

Recommended

Creating Public Value: Strategic Management in Government - Paperback - GOOD
Creating Public Value: Strategic Management in Government - Paperback - GOOD

$4.50

View Details
Managerial Accounting: Creating Value in a Dynamic Business Environment by...
Managerial Accounting: Creating Value in a Dynamic Business Environment by...

$19.25

View Details
Managerial Accounting: Creating Value in a Dynamic Business Environment by
Managerial Accounting: Creating Value in a Dynamic Business Environment by

$6.99

View Details
Good Profit: How Creating Value for Others Built One of the World's Most  - GOOD
Good Profit: How Creating Value for Others Built One of the World's Most - GOOD

$3.90

View Details
Spreadable Media: Creating Value and Meaning in a Networked Culture (Post - GOOD
Spreadable Media: Creating Value and Meaning in a Networked Culture (Post - GOOD

$4.60

View Details
Healthcare Marketing: Strategies for Creating Value in the Patient Exp - GOOD
Healthcare Marketing: Strategies for Creating Value in the Patient Exp - GOOD

$9.89

View Details
Creating Value Through Corporate Restructuring: Case Studies in Bankruptc - GOOD
Creating Value Through Corporate Restructuring: Case Studies in Bankruptc - GOOD

$8.68

View Details
Creating Value Through People: Discussions with Talent Leaders - GOOD
Creating Value Through People: Discussions with Talent Leaders - GOOD

$7.49

View Details
Managerial Accounting: Creating Value in a Dynamic Business Environment (IRW...
Managerial Accounting: Creating Value in a Dynamic Business Environment (IRW...

$6.47

View Details
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Bl...
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Bl...

$7.87

View Details