Create, Produce, Consume: New Models for Understanding Music Business by David B

Description: Create, Produce, Consume by David Bruenger Create, Produce, Consume explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music industry. Building on the concepts of his previous book, Making Money, Making Music, David Bruenger provides readers with a basic framework for understanding the relationships between the artist and audience and the producer consumer by examining the methods underlying creation-production-reception and creation-consumption-compensation. Each chapter offers a different perspective on the processes and structures that lead listeners to discover, experience, and interact with music and musical artists. Through case studies ranging from Taylor Swifts refusal to allow her music to be streamed on Spotify to the rise of artists supported through sites like Patreon, Bruenger offers highly relevant real-world examples of industry practices that shape our encounters with music. Create, Produce, Consume is a critical tool for giving readers the agile knowledge necessary to adapt to a rapidly changing music industry. Graphs, tables, lists for additional reading, and questions for further discussion illustrate key concepts. Online resources for instructors and students will include sample syllabi, lists for expanded reading, and more. FORMAT Paperback LANGUAGE English CONDITION Brand New Flap "This clear-eyed, comprehensive guide to todays music business stands out from the pack, steering clear of both cheerleading and doomsaying. Bruengers structured approach systematically covers all aspects of the industry, taking the perspectives of artists, audiences, and entrepreneurs into account. Each carefully constructed chapter moves from theoretical models through case studies to contemporary issues, ending with further reading and exercises for self-study or class discussion. A music industry degree between two covers."--Robert Fink, Professor of Musicology and Chair of the Music Industry Studies Program at UCLA "This is what those interested in the topic have been waiting for. This book is the holy grail of Music Industry Studies."--Gary Beckman, Director of Entrepreneurial Studies in the Arts, North Carolina State University "Conveys a textured and many-layered approach. David Bruenger is an expert in unfolding big ideas to best grasp many moving parts."--Mitchell Korn, Senior Lecturer of Music and Educational Outreach, Vanderbilt Universitys Blair School of Music Author Biography David Bruenger is the founding director of the Music, Media, and Enterprise Program at The Ohio State University. He is the author of Making Money, Making Music: History and Core Concepts. Table of Contents Introduction 1. Inception: Creation, Production, Reception 2. Production: Art, Science, Enterprise 3. Reception: Listeners, Fans, Consumers 4. Commodification: Product, Process, Culture 5. Monetization: Publishing, Performing, Recording 6. Location: Scenes, Venues, Labels 7. Diffusion: Here, There, Everywhere 8. Disruption: Pattern, Deviation, Adaptation 9. Connection: Artists, Audiences, Networks 10. Incorporation: Production, Monetization, Affiliation 11. Aggregation: Consumption, Production, Prediction 12. Simulation: Creation, Production, Consumption Notes Bibliography Index Review "The music industry has changed dramatically in the past two decades. Bruenger . . . has written another very useful book for those seeking a framework for understanding those changes. . . . The underlying theme of the book is that music is not just about making and spending money but also about experiences that can change peoples lives." * CHOICE * Review Quote "The music industry has changed dramatically in the past two decades. Bruenger . . . has written another very useful book for those seeking a framework for understanding those changes. . . . The underlying theme of the book is that music is not just about making and spending money but also about experiences that can change peoples lives." Details ISBN0520303512 Author David Bruenger Year 2019 ISBN-10 0520303512 ISBN-13 9780520303515 Format Paperback Imprint University of California Press Subtitle New Models for Understanding Music Business Place of Publication Berkerley Country of Publication United States Pages 424 DEWEY 338.4/778 Short Title Create, Produce, Consume Language English Publication Date 2019-10-08 UK Release Date 2019-10-08 AU Release Date 2019-10-08 NZ Release Date 2019-10-08 US Release Date 2019-10-08 Illustrations 11 b-w line art Publisher University of California Press Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:123345467;

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