Description: Copy Book : How Some of the Best Advertising Writers in the World Write Their Advertising, Hardcover by D&ad (EDT), ISBN 3836568527, ISBN-13 9783836568524, Brand New, Free shipping in the US "In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. Th features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes."--Publisher's website.
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Book Title: D&Ad. the Copy Book
Number of Pages: 544 Pages
Language: English
Publisher: Taschen
Topic: Graphic Arts / Advertising, Advertising & Promotion
Publication Year: 2018
Item Height: 1.9 in
Illustrator: Yes
Genre: Design, Business & Economics
Item Weight: 29.7 Oz
Item Length: 8 in
Author: D&Ad
Item Width: 5.9 in
Format: Book, Other