Description: Consumerist Manifesto : Advertising in Postmodern Times, Paperback by Davidson, Martin P., ISBN 0415046203, ISBN-13 9780415046206, Like New Used, Free shipping in the US Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
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Book Title: Consumerist Manifesto : Advertising in Postmodern Times
Number of Pages: 228 Pages
Publication Name: Consumerist Manifesto : Advertising in Postmodern Times
Language: English
Publisher: Routledge
Subject: Media Studies, Advertising & Promotion
Publication Year: 1992
Item Height: 0.7 in
Item Weight: 16 Oz
Type: Textbook
Item Length: 8.5 in
Subject Area: Social Science, Business & Economics
Author: Martin P. Davidson
Series: Comedia Ser.
Item Width: 5.5 in
Format: Uk-B Format Paperback
