Description: Consumer Behavior: Building Marketing Strategy by David L. Mothersbaugh and....
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Subject Area: Consumerism
Subject: Strategy
Item Length: 10.2in
Item Height: 1.3in
Item Width: 8.3in
Author: Delbert I. Hawkins, David L. Mothersbaugh
Publication Name: Consumer Behavior: Building Marketing Strategy
Format: Hardcover
Language: English
Publisher: McGraw-Hill
Publication Year: 2015
Type: Textbook
Item Weight: 51.1 Oz
Number of Pages: 816 Pages