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Consumer Behavior - 7th Edition - Hoyer / MacInnis / Pieters - 1 Day Ship

Description: Consumer Behavior - 7th Edition - Hoyer / MacInnis / Pieters - 1 Day Ship Ships USPS Ground for Free within 24 Hours Guaranteed Condition of textbook is authentic, acceptable with wear to cover. Clean pages, no marks or writing. *Please note listings with multiple qtys depict pictures with similar conditioned textbooks and may not be the exact copy you receive. The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

Price: 12.71 USD

Location: Douglasville, Georgia

End Time: 2024-12-16T22:20:07.000Z

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Consumer Behavior - 7th Edition - Hoyer / MacInnis / Pieters - 1 Day ShipConsumer Behavior - 7th Edition - Hoyer / MacInnis / Pieters - 1 Day ShipConsumer Behavior - 7th Edition - Hoyer / MacInnis / Pieters - 1 Day ShipConsumer Behavior - 7th Edition - Hoyer / MacInnis / Pieters - 1 Day Ship

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Number of Pages: 560 Pages

Language: English

Publication Name: Consumer Behavior

Publisher: Cengage Learning

Item Height: 0.9 in

Subject: Marketing / General, Consumer Behavior, General

Publication Year: 2017

Features: Revised

Type: Textbook

Item Weight: 41.7 Oz

Subject Area: Business & Economics

Author: Deborah J. Macinnis, Rik Pieters, Wayne D. Hoyer

Item Length: 10.9 in

Series: Mindtap Course List Ser.

Item Width: 8.5 in

Format: Trade Paperback

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