Description: Communicating Social and Environmental Issues EffectivelyAuthor(s): Betsy Reed Format: Hardback Publisher: Emerald Publishing Limited, United Kingdom Imprint: Emerald Publishing Limited ISBN-13: 9781838674687, 978-1838674687 Synopsis As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.
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Book Title: Communicating Social and Environmental Issues Effectively
Number of Pages: 208 Pages
Language: English
Publication Name: Communicating Social and Environmental Issues Effectively
Publisher: Emerald Publishing The Limited
Publication Year: 2020
Subject: Business
Item Height: 198 mm
Item Weight: 340 g
Type: Textbook
Author: Betsy Reed
Series: Prca Practice Guides
Item Width: 129 mm
Format: Hardcover
