Description: Business Strategy in a Semiglobal Economy, Hardcover by Mourdoukoutas, Panos, ISBN 0765613417, ISBN-13 9780765613417, Like New Used, Free shipping in the US According to Mourdoukoutas (formerly of Long Island U. in New York and Economic U. of Athens in Greece), crosscurrents of globalization and localization have created semiglobal market environments composed of a highly global segment characterized by high degree of integration of local and national markets, rapid technological advances and product obsolescence and imitation, intense competition and price and profit swings; and a highly localized segment characterized by precisely the opposite. In this work he lays out a business strategy for operating in semiglobal markets in which corporations organize their operations according to the global/local content of their value propositions. Highly localized value proposition are placed under a conventional hierarchical multinational organization and highly globalize value propositions are placed under modern non-hierarchical organization. Annotation ©2006 Book News, Inc., Portland, OR ()
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Book Title: Business Strategy in a Semiglobal Economy
Number of Pages: 232 Pages
Publication Name: Business Strategy in a Semiglobal Economy
Language: English
Publisher: Routledge
Subject: International / Economics, Globalization, General, Economics / General, International / General, Strategic Planning
Publication Year: 2006
Item Height: 0.9 in
Type: Textbook
Item Weight: 16.8 Oz
Subject Area: Political Science, Business & Economics
Item Length: 6.1 in
Author: Panos Mourdoukoutas
Item Width: 9 in
Format: Hardcover
