Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Building Insanely Great Products: Some Products Fail, Many Succeed? This Is Their Story: Lessons From 47 Years Of Experience Including Hewlett-PackardISBN13:9781540736062ISBN10:1540736067Author:Fradin, David (Author)Description:Building Insanely Great Products: Some Products Fail, Many Succeed This Is Their Story Is Dedicated To One Goal: To Help You Learn How You Can Enhance The Chances Of Product Success And Reduce Product Failure Steve Jobs Coined The Term Building Insanely Great Products And This Book With Many Real-Life Examples Tells The Story Of What He Meant By That Phrase And How Every Organization Can Build Insanely Great Products And Services Building Insanely Great Products Covers The Six Keys To Success, How To Do Market Research, The Importance Of Customer Loyalty, Innovation And Design, Using Personas For Development And Not Just Marketing, Determining The Product's Value Proposition, The Correct Way To Prioritize Product Features, Market Sizing That Works, Market Segmentation, Product Positioning, Distribution Strategy, Product Lifecycle Framework And Process, And The Customer Journey And Digital Transformation As Steve Johnson, The Grandfather Of Product Management Training Says: We've Learned That Companies Often Don't Know Why They Succeed And Why They Fail Many Rely On Luck; Too Many Rely On Hippo-The Highest Paid Person's Opinion And If You Don't Know Why You Succeed, You Won't Know How To Succeed Again Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2016-11-24Weight:0.59 lbsDimensions:0.42'' H x 9'' L x 6'' WNumber of Pages:196Language:English
Price: 17.23 USD
Location: USA
End Time: 2024-09-22T00:11:35.000Z
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Book Title: Building Insanely Great Products: Some Products Fail, Many Succeed? This Is Their Story : Lessons from 47 Years of Experience Including Hewlett-Packard, Apple, 75 Products, and 11 Startups Later
Item Length: 9in.
Item Height: 0.5in.
Item Width: 6in.
Author: David Fradin
Format: Trade Paperback
Language: English
Topic: General
Publisher: CreateSpace
Publication Year: 2016
Genre: Business & Economics
Item Weight: 12.5 Oz
Number of Pages: 196 Pages
