Cardinal

Brands: Meaning And Value In Media Culture

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Brands: Meaning And Value In Media CultureISBN13:9780415347167ISBN10:0415347165Author:Arvidsson, Adam (Author)Description:Drawing On Rich Empirical Material, This Revealing Book Builds Up A Critical Theory, Arguing That Brands Have Become An Important Tool For Transforming Everyday Life Into Economic Value When Branding Lifestyles Or Value Complexes Onto Their Products, Companies Assume That Consumers Desire Products For Their Ability To Give Meaning To Their Lives Yet, Brands Also Have A Key Function Within Managerial Strategy Examining The History Of Audience And Market Research, Marketing Thought And Advertising Strategy; The First Part Of This Book Traces The Historical Development Of Branding, Whilst The Second Part Evaluates New Media, Contemporary Management And Overall Media Economics To Present The First Systematic Theory Of Brands: The Brand As A Key Institution In Information Capitalism It Includes Chapters On: Consumption Marketing Brand Management Online Branding The Brand As Informational Capital Richly Illustrated With Case Studies From Market Research, Advertising, Shop Displays, Mobile Phones, The Internet And Virtual Companies, This Outstanding Book Is Essential Reading For Students And Researchers Of The Sociology Of Media, Cultural Studies, Advertising And Consumer Studies And Marketing Binding:Paperback, PaperbackPublisher:ROUTLEDGEPublication Date:2006-01-19Weight:0.6 lbsDimensions:0.42'' H x 9.18'' L x 6.3'' WNumber of Pages:168Language:English

Price: 85.4 USD

Location: USA

End Time: 2024-11-26T11:14:30.000Z

Shipping Cost: 0 USD

Product Images

Brands: Meaning And Value In Media Culture

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Return policy details:

Book Title: Brands: Meaning And Value In Media Culture

Number of Pages: 168 Pages

Language: English

Publication Name: Brands : Meaning and Value in Media Culture

Publisher: Routledge

Publication Year: 2006

Subject: Consumer Guides, Media Studies, Sociology / General, Popular Culture

Item Height: 0.4 in

Item Weight: 9.6 Oz

Type: Not Available

Subject Area: Référence, Social Science

Author: Adam Arvidsson

Item Length: 9.3 in

Item Width: 6.2 in

Format: Perfect

Recommended

Kelly Clarkson "Meaning of Life" Tour Track Jacket Full-Zip Size Small NWOT
Kelly Clarkson "Meaning of Life" Tour Track Jacket Full-Zip Size Small NWOT

$69.99

View Details
TM True Meaning Womens Jacket, True Meaning Blazer Corduroy, Embroidered, Medium
TM True Meaning Womens Jacket, True Meaning Blazer Corduroy, Embroidered, Medium

$18.73

View Details
The Meaning of Mystery. Brand new religious essays paperback by Regina Derieva
The Meaning of Mystery. Brand new religious essays paperback by Regina Derieva

$11.95

View Details
Man's Search for Meaning Paperback Viktor E. Frankl Brand New
Man's Search for Meaning Paperback Viktor E. Frankl Brand New

$8.89

View Details
Monty Python's Meaning of Life (DVD, 1983) Brand New Sealed Region 4
Monty Python's Meaning of Life (DVD, 1983) Brand New Sealed Region 4

$5.82

View Details
MEANING(LESS) DEVOTIONAL By Matthew S. Thrower **BRAND NEW**
MEANING(LESS) DEVOTIONAL By Matthew S. Thrower **BRAND NEW**

$16.95

View Details
Monty Python's The Meaning of Life [HD DVD] - HD DVD - Brand New
Monty Python's The Meaning of Life [HD DVD] - HD DVD - Brand New

$14.00

View Details
Tarot Guide to Meanings and Readings and incl cads Boxed set Brand newFree ship
Tarot Guide to Meanings and Readings and incl cads Boxed set Brand newFree ship

$14.77

View Details
Brand New MONTY PHYTHON'S THE MEANING OF LIFE (DVD, 2005) Widescreen Sealed
Brand New MONTY PHYTHON'S THE MEANING OF LIFE (DVD, 2005) Widescreen Sealed

$4.49

View Details
BRAND MEANING MANAGEMENT (REVIEW OF MARKETING RESEARCH) By Deborah Macinnis
BRAND MEANING MANAGEMENT (REVIEW OF MARKETING RESEARCH) By Deborah Macinnis

$110.75

View Details