Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Brands: Meaning And Value In Media CultureISBN13:9780415347167ISBN10:0415347165Author:Arvidsson, Adam (Author)Description:Drawing On Rich Empirical Material, This Revealing Book Builds Up A Critical Theory, Arguing That Brands Have Become An Important Tool For Transforming Everyday Life Into Economic Value When Branding Lifestyles Or Value Complexes Onto Their Products, Companies Assume That Consumers Desire Products For Their Ability To Give Meaning To Their Lives Yet, Brands Also Have A Key Function Within Managerial Strategy Examining The History Of Audience And Market Research, Marketing Thought And Advertising Strategy; The First Part Of This Book Traces The Historical Development Of Branding, Whilst The Second Part Evaluates New Media, Contemporary Management And Overall Media Economics To Present The First Systematic Theory Of Brands: The Brand As A Key Institution In Information Capitalism It Includes Chapters On: Consumption Marketing Brand Management Online Branding The Brand As Informational Capital Richly Illustrated With Case Studies From Market Research, Advertising, Shop Displays, Mobile Phones, The Internet And Virtual Companies, This Outstanding Book Is Essential Reading For Students And Researchers Of The Sociology Of Media, Cultural Studies, Advertising And Consumer Studies And Marketing Binding:Paperback, PaperbackPublisher:ROUTLEDGEPublication Date:2006-01-19Weight:0.6 lbsDimensions:0.42'' H x 9.18'' L x 6.3'' WNumber of Pages:168Language:English
Price: 85.4 USD
Location: USA
End Time: 2024-11-26T11:14:30.000Z
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Book Title: Brands: Meaning And Value In Media Culture
Number of Pages: 168 Pages
Language: English
Publication Name: Brands : Meaning and Value in Media Culture
Publisher: Routledge
Publication Year: 2006
Subject: Consumer Guides, Media Studies, Sociology / General, Popular Culture
Item Height: 0.4 in
Item Weight: 9.6 Oz
Type: Not Available
Subject Area: Référence, Social Science
Author: Adam Arvidsson
Item Length: 9.3 in
Item Width: 6.2 in
Format: Perfect