Description: You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas. The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
Price: 27.81 USD
Location: Severna Park, Maryland
End Time: 2024-11-24T19:14:23.000Z
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Book Title: Brand Naming: The Complete Guide to Creating a Name for Your Com
Number of Pages: 170 Pages
Language: English
Publication Name: Brand Naming : the Complete Guide to Creating a Name for Your Company, Product, or Service
Publisher: Business Expert Press
Subject: Consumer Behavior, General, Marketing / Direct, Advertising & Promotion
Publication Year: 2021
Type: Textbook
Item Length: 9 in
Author: Rob Meyerson
Subject Area: Business & Economics
Item Width: 6 in
Format: Trade Paperback
