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Publication Name: McGraw-Hill Higher Education
Edition: 16
Book Title: Basic Marketing : a Marketing Strategy Planning Approach
Number of Pages: 790 Pages
Language: English
Publisher: McGraw-Hill Higher Education
Item Height: 1.3 in
Publication Year: 2006
Topic: Marketing / General
Illustrator: Yes
Genre: Business & Economics
Item Weight: 73.3 Oz
Author: Joseph P. Cannon, William D. Perreault Jr., E. Jerome Mccarthy
Item Length: 10.8 in
Item Width: 8.5 in
Format: Digital, Other
