Description: Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.
Price: 39.26 USD
Location: East Hanover, New Jersey
End Time: 2024-12-05T02:20:04.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
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EAN: 9781398608511
UPC: 9781398608511
ISBN: 9781398608511
MPN: N/A
Book Title: B2B Customer Experience: A Practical Guide to Deli
Number of Pages: 272 Pages
Language: English
Publication Name: B2b Customer Experience : a Practical Guide to Delivering Exceptional Cx
Publisher: Kogan Page, The Limited
Publication Year: 2023
Subject: Marketing / General, Consumer Behavior, Commerce, Marketing / Direct
Item Height: 0.7 in
Type: Textbook
Item Weight: 14.3 Oz
Subject Area: Business & Economics
Author: Nick Hague, Paul Hague
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
