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All Consumers Are Not Created Equal : The Differential Marketing

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Location: Mishawaka, Indiana

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All Consumers Are Not Created Equal : The Differential MarketingAll Consumers Are Not Created Equal : The Differential Marketing

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Publication Name: Wiley & Sons, Incorporated, John

Edition: 1

Book Title: All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits

Number of Pages: 336 Pages

Language: English

Publisher: Wiley & Sons, Incorporated, John

Item Height: 1.2 in

Publication Year: 1995

Topic: Marketing / Multilevel, Marketing / General, Marketing / Direct

Illustrator: Yes

Genre: Business & Economics

Item Weight: 24.1 Oz

Author: Garth Hallberg

Item Length: 9.6 in

Item Width: 6.4 in

Format: Hardcover

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