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Book Title: Advertising and Integrated Brand Promotion Hardcover
Number of Pages: 768 Pages
Language: English
Publication Name: Advertising and Integrated Brand Promotion
Publisher: Cengage South-Western
Item Height: 1.2 in
Subject: Marketing / General, Advertising & Promotion
Publication Year: 2008
Type: Textbook
Item Weight: 71.4 Oz
Subject Area: Business & Economics
Item Length: 10.8 in
Author: Thomas O'guinn, Chris Allen, Richard J. Semenik
Item Width: 8.7 in
Format: Hardcover