Description: This textbook is an essential resource for students studying advertising and integrated brand promotion. The revised 9th edition includes important updates and new insights from authors Richard J. Semenik, Angeline Close Scheinbaum, and Thomas O'Guinn. Whether you're a student or a professional in the advertising industry, this textbook is a must-read. It provides comprehensive and up-to-date information on the subject, presented in an engaging and accessible format. With its detailed aspects and thorough coverage, this book is a valuable resource for anyone interested in advertising and integrated brand promotion.
Price: 125 USD
Location: Randolph, New Jersey
End Time: 2024-11-12T18:31:12.000Z
Shipping Cost: 6.13 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Subject: Advertising
Item Length: 10.9in
Item Height: 0.8in
Item Width: 8.6in
Author: Richard J. Semenik, Angeline Close Scheinbaum, Thomas O'guinn
Publication Name: Advertising and Integrated Brand Promotion
Format: Trade Paperback
Language: English
Features: Revised
Publisher: Cengage Learning
Publication Year: 2022
Type: Textbook
Item Weight: 36.9 Oz
Number of Pages: 448 Pages
