Description: About this productProduct InformationWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone's social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.Product IdentifiersPublisherPearson EducationISBN-100321767535ISBN-139780321767530eBay Product ID (ePID)99377213Product Key FeaturesNumber of Pages256 PagesLanguageEnglishPublication Name100 Things Every Designer Needs to Know about PeoplePublication Year2011SubjectDesktop Applications / Desktop Publishing, GeneralFeaturesRevisedTypeTextbookSubject AreaDesign, ComputersAuthorSusan WeinschenkSeriesVoices That Matter Ser.FormatTrade PaperbackDimensionsItem Height0.7 inItem Weight17.2 OzItem Length8.9 inItem Width7 inAdditional Product FeaturesDewey Edition22Target AudienceScholarly & ProfessionalIllustratedYesDewey Decimal745.4019Edition DescriptionRevised EditionLc Classification NumberNk1520Table of ContentThe Psychology of Design How People See How People Read How People Remember How People Think How People Focus Their Attention What Motivates People People Are Social Animals How People Feel People Make Mistakes How People Decide Bibliography INDEXCopyright Date2011
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Number of Pages: 256 Pages
Publication Name: 100 Things Every Designer Needs to Know about People
Language: English
Publisher: Pearson Education
Item Height: 0.7 in
Subject: Desktop Applications / Desktop Publishing, General
Publication Year: 2011
Features: Revised
Type: Textbook
Item Weight: 17.2 Oz
Item Length: 8.9 in
Author: Susan Weinschenk
Subject Area: Design, Computers
Item Width: 7 in
Series: Voices That Matter Ser.
Format: Trade Paperback
